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Content to Code Ratio

Increase Your Site’s “CTC” Ratio

When search engines crawl a Website, one of the metrics they use in determining a page’s relevance and rank is called the Content to Code Ratio. Search engines calculate the ratio of a site’s content in relationship to the programming code on each page. Increasing your content to code ratio will help improve your search engine rankings and reduce your page loading times.

Simple Tactics to Increase Your Content to Code Ratio

The easiest method to increase your content to code ratio is to simply add more content. By adding a paragraph of two to each page on your site you can quickly increase this ratio.

Move JavaScript or any other script files from the source code into an external file. If this is not possible, try and move the scripts to the bottom of the page, leaving your content as close to the top of the page as possible.

Convert any on-page styling into an external Cascading Style Sheet. Effectively using CSS style sheets will allow you to replace tables with div’s and remove styles (font size, color, height, width, ect.) from the source code. Converting to div layout will allow you to place you main content first on the page, and using external CSS will significantly reduce the amount of code on each page.

Content to Code Ratio Examples:

1. www.seochat.com- 14.51%
2. www.seomoz.org – 30.39%
3. www.amazon.com – 6.49%
4. www.apple.com – 11.69 %
5. www.michiganacting.com – 20.27 %
6. www.wikipedia.com – 17.92 %
7. www.webworkshop.net – 33.13 %

Analyze your Website with this free Content to Code Ratio Tool

“Content is King” so the higher the content to code ratio, the more relevance your Website will achieve in the search engines. As a general rule, your content to code ratio should be 15% or higher.

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Fake Antivirus and Antispyware Programs

During our home computer repair appointments, we have been noticing that many infected computers are really infected with fake antivirus software. These programs trick you into thinking your computer is infected, and when installed are actually infecting your computer themselves. Sometimes called rogue antivirus or rogue antispyware software, these malicious programs are designed to mimic their alerts to match the normal windows prompts. To the untrained eye, it can be difficult distinguishing between a real alert and the fake one shown by these rogue programs.

Fake antivirus versus real antivirus

The idea of the program is to imitate scanning your computer, and show you a list of infections that it found. In reality, these infections are usually not really there and are used to coerce you into paying for the illegitimate software.

What happens when I purchase the fake software?

In addition to paying money for something that will not help you, ordering the fake software will hand over personal info to the scammers – name, address, credit card info, etc. Once installed, you open yourself to being “tricked” again into purchasing other software that may not be needed on your PC. Many fake programs will start offering other scanners or fixer programs for issues that also may not be real – registry scanners, file cleanup utilities, optimizing utilities. The programs in turn will point out issues that may not be real and ask you to purchase a full version of the program. Then “magically” your errors will disappear.

How can I have confidence that I am using legitimate protection software?

Buy software from a retail store that comes in a factory sealed box or get a recommendation from a trusted computer professional. Do not purchase software online, unless you are certain that the manufacturer is legitimate and you have used their product before.

If you are buying a program online, the manufacturer website can be a huge clue in letting you know how legit the program may be. We suggest only purchasing software offered by a company that is based in the U.S. and not from a foreign country.

Stay away from sites who offer pirated software and adult content. These types of sites are havens for malicious software.

Popular names of fake programs include Antivirus 2009, Windows Antivirus, Spyware Protect, PC Antispy, WinDefender, etc. The idea is to mimic the titles of other popular programs so that the average user will think the title is familiar enough to download. Whenever you are unsure, consult a computer professional to see what protection software they recommend.

Once you find something legitimate, it is a good idea to stick with the same software. Then you can get used to its features and alerts so you are able to tell the real alerts apart from the fake ones that can trick you into infecting yourself. Most of the fake antivirus programs can be difficult to remove. In many cases the program needs to be removed by a computer specialist.

We just want to do our part in trying to educate our customers to keep them from the hassle of having the clean up infections that could have been avoided in the first place.

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